←︎ All works

Digital consultancy · Thailand

unicat

Digital solutions for business LINE · CRM · Web Thailand

Unicat was my digital consultancy in Thailand. We built LINE Official Accounts, loyalty CRM integrations, websites and booking systems for brands and SMEs.

Each project ran end to end: consultation, concept, requirements, delivery and ongoing account management. It is the same work I do as a business analyst and project manager, with the business owner sitting across the table.

Role
Founder · consulting, requirements, project management and delivery
Clients
PT Station, Peugeot Thailand, V-SOY, Chana Consultant, Royal Orchid Spa & Wellness
Stack
LINE Official Account, LINE LIFF and Messaging API, MyCustomer loyalty CRM, WordPress

Services

01User experience
02LINE solutions
03E-commerce
04Data-driven marketing
05Websites
06Digital content and marketing
01

LINE Official Accounts

LINE is how Thai customers talk to brands, so we turned chat into a service channel.

PT Station LINE account showing today's fuel prices, member perks and a rich menu
PT StationInteractive data: live fuel prices, member perks and a station finder in the chat menu
Peugeot Thailand LINE account with a model carousel and a menu for test drives, new cars, after-sales and brochures
Peugeot ThailandSales acquisition set-up: model carousel, test-drive requests, after-sales and brochures

Screens translated from Thai.

02

LINE + loyalty CRM

Connecting a brand's LINE account to its MyCustomer loyalty database.

For a loyalty client I scoped and managed a LINE and MyCustomer CRM integration. I broke the request into features, rated the complexity of each, wrote the solution assumptions and estimated the cost, then ran the build through to go-live.

  • 01Connect each LINE user to their loyalty record by mobile number
  • 02Show points and purchase history inside LINE
  • 03Chatbot to search rewards
  • 04LINE notifications when points are earned or redeemed
  • 05Audience segments from the CRM, mapped to LINE users for targeted messages
  • 06LINE OA set-up, infrastructure coordination with the client's team
  • 07One month of post-go-live support and a knowledge handover
Slide listing the high-level scope of work for the LINE and MyCustomer integration
03

Websites

Chana Consultant

A personal-brand site for a business consultant, built for desktop and mobile, with press features up front.

Chana Consultant website on a desktop screen and a phone

V-SOY

A brand site for a soy milk maker, with healthy-ageing content, a members' club and LINE ordering for free home delivery by region.

V-SOY website home page with a free home delivery banner and LINE QR code
Translated from Thai.

Royal Orchid Spa & Wellness

A WordPress site for a spa in Australia, with a six-step online booking system: service, extras, time, details, payment, done.

Royal Orchid Spa booking page with a six-step appointment form