Works — Selected portfolio
My own Thai-learning platform. Brand, website and first course, Good Vibes Thai 101.
A birthday-surprise web app I designed and built. Open the box at yourbirthdaybox.pages.dev ↗︎
Medical records for aged-care and rehab centres. Research, product design and business case. Read the case study →︎

An animated short series starring me and my real cat. Locked characters, AI video, voice and lip-sync. See the film →︎

Life in Melbourne as a Thai migrant: daily vlogs, local spots and side projects. Now growing as a UGC creator. See my UGC portfolio →︎
My digital consultancy in Thailand: LINE Official Account and loyalty CRM integrations, websites and booking systems for brands and SMEs. See the work →︎
Industry work — Digital projects, Thailand
QA and project coordination for the Tesco Lotus shopping app, including an in-app game.
Project coordinator for pedigree.co.th and its mobile site: planning, testing and technical lead support.
Built and managed website content in AEM, working with a global development team.
Project owner for an online learning platform: lesson pages, programme design and calls to action.
Analysis, process design, planning and testing for a booking and results-analysis system, then support after launch.
Microsites and web games that drove online and in-store campaigns, with their backend systems.
Always-on educator content management and event projects as project manager.
More detail and screenshots at aminattha.wordpress.com ↗︎
Contact
Brand work, collabs, or just saying hi.
Email aroundandvibes@gmail.com or send a DM on Instagram and I'll get back to you. Open to tech, AI and lifestyle partnerships across Australia and beyond.
Info — Profile
Business analyst and digital project manager in Melbourne. CRM, martech and ecommerce delivery across Asia-Pacific since 2018.
Hi, I'm Ami (Natthachida). I turn business needs into clear requirements, workflows and launches: ecommerce builds for consumer brands at Digitas (Publicis) in Bangkok, then regional HubSpot and Braze rollouts for ADA across Malaysia, Singapore and Thailand. In Melbourne I've worked in service delivery, operations and IT sales, and I build my own products on the side.
Melbourne, VIC · Full Australian working rights · Thai / English
Experience
Skills
Requirements and scope, process mapping, user stories, UAT and go-live, handover docs, stakeholder workshops
Agile delivery, kick-offs, QA, release planning, onshore and offshore teams, incident triage, training
HubSpot, Braze, Salesforce, Zoho CRM
SQL Server, Power BI, Excel, Jira, Confluence, SharePoint, Microsoft 365, Google Workspace
UX design, AWS (S3, CloudFront, Lambda, DynamoDB), GitHub Actions, Canva, AI content tools
Education
M.Sc. Technology and Creative Innovation
CMKL University (Carnegie Mellon × KMITL), 2021–23, Merit Scholarship
B.Sc. Computer Science
Khon Kaen University, 2011–14
Certifications
PMI Generative AI for Project Management (2024) · Google UX Design (2024) · HubSpot (2022) · Braze (2022) · Data Rockie Certified Data Analyst (2020) · IMC Agile PM (2016)
Also
I share life in Melbourne as a Thai migrant on TikTok and Instagram, and I'm growing as a UGC creator.
Videos
Example titles — swap in real videos.